Mercedes-Benz India expands network in Gujarat with second 3S dealership in Ahmedabad

Mercedes-Benz India has expanded its network presence by inaugurating its second state-of-the-art 3S dealership in Ahmedabad.

Emerald Motors, the new Mercedes-Benz showroom, is the largest 3S luxury dealership located at CG Road. The 3S luxury car showroom was inaugurated by Roland Folger, managing director and CEO, Mercedes-Benz India and Kanaiyo M Thakkar, executive director, Emerald Motors. 

Speaking on the occasion, Folger said, “Western India is an important market for us as we have witnessed substantial demand coming from this region. With the inauguration of this second 3S luxury dealership in Ahmedabad, we will be able to further strengthen our foothold in Gujarat and capitalise on the growing demand for luxury automobiles."

"This is our eighth outlet in this prosperous state and reiterates the market’s significance for Mercedes-Benz India and underlines our relentless ‘Go to customer’ strategy. We are glad to have found a trusted partner in Emerald Motors that understands our brand philosophy and has invested in this luxurious venture. Their rich automobile expertise and market experience in the state makes them the ideal partner for Mercedes-Benz. Emerald Motors will be our fourth dealership launch for 2016 and it is a privilege to connect with our elite customers in the ‘business city’ of Ahmedabad. We have further consolidated our deep network reach in the country, now with 85 outlets across 40 cities.”

Folger further elaborated, “Our philosophy for 2016 is ‘Winning’ as we strive to create newer avenues to create proximity with our customers. Strategic network expansion drive is an integral part of our growth strategy. We have already launched dealerships in Pune, Vijayawada and Nagpur. With this inauguration in Ahmedabad, we have six more dealership inaugurations planned for this year.” 

Showcases entire Mercedes-Benz range

The state-of-the-art 3S dealership of Emerald Motors is spread over a cumulative area of 34,600 square feet and can showcase the entire range of Mercedes-Benz cars in an 11-car display. Emerald Motors also houses a fully equipped service facility in the same premises. The workshop is spread over an area of about 21,500 square feet and has a capacity to service 16 cars per day and 450 cars in a month. The body and paint shop is also integrated in the workshop in addition to the 18 bays meant for maintenance and repair. The facility has nearly 100 well-trained staff working in the showroom and the service centre.