Maxxis Tyres targets 5 percent market share in Tamil Nadu by 2021

by Autocar Pro News Desk , 01 Dec 2020

Maxxis India, a leading tyre manufacturer has announced its plan to attain 5 percent market share in Tamil Nadu by 2021. The company says the southern state is one of the fastest-growing two-wheeler market for the brand in India.

To achieve the target, Maxxis India says it will focus on the top level tyre dealer showrooms to promote the range of high-quality tyres both for the scooter and motorcycle segment. The company will also strengthen the current channel partners and dealer network with a focus on engaging customers oriented towards performance and quality.

Commenting on the business plan, Bing-Lin Wu, marketing head, Maxxis India said, “The year 2020 marks 5 years of Maxxis in India. We are happy with the progress we’ve made so far. It is time for us to take the next leap and with the product quality and durability, we would like to focus on the premium end of the market. Maxxis is most preferred by quality conscious customers and we plan to capture 5% of the tyre market in Tamil Nadu by 2021. To achieve this vision, we are aiming to add 200 premium dealerships under Maxxis portfolio in the region by next year.”

The company says some of the bestselling products in the Tamil Nadu region for the brand are: Maxxis 2.75-17, 2.75-18, 3.00-17, 3.00-18, 90/100-10, 140/70-17, 80/100-18. These products are said to have created resonance for brand Maxxis in this region.

Maxxis Tyres says being a globally acclaimed brand with over 5-decade-old legacy, it made inroads into the Indian manufacturing landscape in 2015. It’s ‘Made in India’ products have over the years gathered much respect from within the industry and from two-wheeler manufacturers.

The tyre maker says is targeting to capture a market share of at least 15 percent of India’s two-wheeler tyre market by 2023. India market is expected to play a vital role in achieving Maxxis’s global vision to become one of the top 5 tyre manufactures in the world by 2026. Apart from catering to the domestic tyre market, the product portfolio from the Sanand, Ahmedabad facility will be exported to South Asia and will further expand to Africa and Middle East countries in the coming years. The company also has plans to set up 5 more plants in India which will also cater to the four-wheeler tyres market.