Maxxis Tyres targets 3% market share in Kerala by December

by Autocar Pro News Desk , 23 Feb 2021

Maxxis India, one of the world’s fastest growing tyre companies has announced its plans to capture 3 percent market share in Kerala by 2021. The company says Kerala is one of the fastest growing two-wheeler markets for Maxxis in India.

To attain the target, Maxxis will focus on adding 70 premium dealer showrooms to promote the range of high-quality tyres both for the scooter and motorcycle segment. The company will also strengthen the current channel partners and dealer network with a focus on engaging customers oriented towards performance and quality.

Commenting on the business plan, Bing-Lin Wu, marketing head, Maxxis India said, “Kerala is an extremely significant market for Maxxis. Owing to customer’s preference for premium tyres, we foresee great potential for our performance tyres and can cater to this niche segment with our technologically superior products. Our aim is to secure 3% market share by end of 2021 by strategically adding premium distributors into our fold. Our channel partners are our brand custodians and will play a vital role in preparing our ground for the future development in the Kerala region.”

The company says the most preferred products of its tyres in Kerala region are: 90/100-10, 120/70-10 and 120/70-12. At present, Maxxis has 172 registered dealers in the region.

Maxxis India is targeting to capture a market share of at least 15 percent of India’s two-wheeler tyre market by 2023. The India market is touted to play a vital role in achieving Maxxis’s global vision to become one of the top 5 tyre manufactures in the world by 2026. Apart from catering to the domestic tyre market, the product portfolio from the Sanand, Ahmedabad facility will be exported to South Asia and will further expand to Africa and Middle East countries in the coming years. The company also has plans to set up 5 more plants in India which will also cater to the 4-wheeler tyres market.