Maxxis India, a sub-company of Maxxis Group, one of the world’s fastest growing tyre companies and the largest two-wheeler tyre manufacturer, announced a tie-up with Lets Ryde, a Delhi-based motorcycle rental and tour-adventure company. The companies announced their association for a unique initiative- Women in Front - Riders Training Academy, for Women, by Women.
The initiative will see professional experts training women to ride at the academy. The first step of the training programme will entail a four-day workshop, where the registered women will go through a host of training with a combination of theory and bike control briefings, track practice and lastly breakfast ride with the group.
The participants will also learn the process of changing tyres, changing oil techniques, filter and steps to be taken in an emergency situation. As these riders clear basic levels of training, the academy will provide them the chance to go a notch higher with each level. The milestones in this journey will include – their first breakfast ride, biking expedition to Manali, training in advance biking techniques and the ultimate destination will be a trip to a Leh-Ladakh. Maxxis Tyres has also announced that it will fully sponsor the expedition for the top performers of each batch, post evaluation by the trainers.
Commenting on this initiative, Bing-Lin Wu, marketing and retail sales Head, Maxxis India said,“Women in Front is a one of its kind initiative that brings out the skill and thrill of riding. The programme aims to empower and encourage Indian women to experience the freedom of riding and challenge gender stereotypes. As a company with a strong biking DNA, we believe that superior performance and safety go hand in hand. Through this initiative, we want to equip the women with relevant training and safety practices that will help them take the front seat and pave their own journey without any fear or hesitation.”
Amit and Kuldeep, co-founders, Lets Ryde said, “A motorcycle is a powerful symbol of freedom and individuality. We are committed to empowering Indian women to break the stereotype by being self-sufficient in riding a motorbike. For women to pursue their passion of riding motorcycles makes us hopeful that our country could finally be on its way to gender equality across different realms – this one being ruling the roads safely. While promoting the biking fraternity, we are bringing a well thought-out and planned riding program which is By the Women, For the Women in every sense.”
Registrations for the program have already begun and training for the first batch will start from January.