Maruti Suzuki targets premium buyers in hinterland with mobile Nexa terminal
The Nexa premium retail channel which retails the S-Cross, Baleno, Ignis and Ciaz, terminal will now reach out to potential customers in markets where it is not present.
In today’s ultra-competitive passenger vehicle market, which is currently struggling for growth, OEMs and their dealers are increasingly reporting fewer footfalls in showrooms. PV market leader Maruti Suzuki India has taken a new initiative to reach out to customers in markets where it is not present – a mobile Nexa terminal.
According to the carmaker, the Nexa terminal will reach out to prospective and existing customers throughout the country, giving them an opportunity to experience the premium Nexa channel. The carmaker retails four models from the Nexa channel – the S-Cross, Baleno, Ignis and Ciaz.
According to Shashank Srivastava, executive director, Marketing and Sales, Maruti Suzuki India, “In less than four years of its launch, Nexa has rapidly grown to become the most successful premium retail network in India and contributes over 20 percent to our total sales. In this short span of time, we have setup over 360 Nexa outlets covering more than 200 cities and added over 900,000 happy Nexa customers. This mobile Nexa terminal will help us to connect with customers in geographies where Nexa outlets are currently not present.”
Also read: Maruti Suzuki's poor run continues in May: 121,018 units, down 25%
RELATED ARTICLES
Modern Automotives targets 25% CAGR in forged components by FY2031, diversifies into e-3Ws
The Tier-1 component supplier of forged components such as connecting rods, crankshafts, tie-rods, and fork bridges to l...
VinFast’s second plant in Vietnam goes on stream ahead of India factory
Vietnamese EV maker’s second plant in its home market, which has a 200,000 EVs-per-annum capacity, will focus on produci...
Continental exits TBR market in India, shifts focus to car and SUV radials
German tyre manufacturer aims to tap the double-digit market growth opportunity for big SUV and luxury car tyres which w...