Maruti Suzuki sells 125,778 units in July, its best-ever monthly sales yet

Maruti Suzuki India, which had seen sales dip 10% in June 2016, has sold a total of 125,778 units in July 2016, notching growth of 13.9% over sales a year ago (June 2015: 110,405). This is the company’s highest-ever sales in a single month in the domestic market.

The company's previous highest domestic monthly sales was 121,063 units registered in October 2015. The July 2016 numbers also mean Maruti  has ramped up production and increased despatches to dealers across the country to make up for the loss of over 50,000 units in June 2016 due to production stoppage at its Gurgaon and Manesar plants. 

Together with exports, the carmaker has sold a total of 137,116 units in July 2016, growing 12.7 % over July 2015 (121,712 units).

How the Maruti stable fared in July

What is apparent from the company’s product-wise sales split is that the new models are now the driving force behind Maruti’s sales resurgence.

The entry level duo of the Alto and Wagon R sold a total of 35,051 units, down 7.2 YoY (July 2015: 37,752) while the quintet of the Swift, Ritz, Celerio, Baleno and the Dzire sold a total of 50,362 units, up 4.1% YoY (July 2015: 48,381).

The Baleno, launched in October 2015, has consistently been in the monthly Top 10, clearly is the prime driver in this lot. The stylish hatchback currently has a waiting period of over 6 months. Expect it to have contributed over 10,000 units to Maruti's landmark sales in July 2016. 

The Ciaz sedan, which is now seeing sales of over 5,000 units a month, sold a total of 5,162 units in July 2016, up 146%, albeit on a low base (July 2015: 2,099). With this, the Ciaz has sold a total of 105,434 units since its launch in October 2014. 

Like the Baleno, the Vitara Brezza is another prime mover in the utility vehicle category  The UVs comprising the Gypsy, Ertiga, Grand Vitara, S-Cross and the Vitara Brezza sold a17,382 units, up a handsome 151.3% Yoy (July 2015: 6,916). Expect the Vitara Brezza, which was launched in March 2016 and continues to have a longish waiting period, to have contributed the big number in the July sales for this lot.  

The Omni and Eeco vans meanwhile keep up their sales act. Together they sold a total of 14,748 units last month, up 24% (July 2015: 11,887). 

Maruti has also sold 14 units of the Super Carry, its first light commercial vehicle launched on July 27.

It is understood that Maruti Suzuki is rejigging production schedules to meet the massive demand for the Baleno and the Vitara Brezza. It will also be readying stock for the festive season which is barely three months away. 

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