Maruti Suzuki India, Orix expand subscription model to four more cities including Mumbai

Maruti Suzuki India, the country’s largest carmaker and Orix Auto Infrastructure Services India, a subsidiary of Orix, have expanded subscription-based vehicle ownership model to four new cities – Mumbai (including Navi Mumbai and Thane), Chennai, Ahmedabad and Gandhinagar.

The OEM says the subscription model has been successful in major cities like Delhi-NCR, Bangalore, Hyderabad, and Pune. The initiative - Maruti Suzuki Subscribe - allows a customer to use a brand-new car without actually owning it, wherein the customer pays an all-inclusive monthly fee that comprehensively covers maintenance and insurance for the complete tenure.

Users can opt from a wide range of new Maruti Suzuki cars offered under Maruti Suzuki Subscribe namely – Swift, Dzire, Vitara Brezza, and Ertiga from Maruti Suzuki ARENA and Baleno, Ciaz, and XL6 from NEXA. Maruti Suzuki Subscribe offers the car in white number plate (registered in the name of customer) in these cities.

Shashank Srivastava, executive director – Marketing and Sales, Maruti Suzuki India said, “The Maruti Suzuki Subscribe program has received encouraging response from the customers. We have received over 6,600 enquiries in the first few months of pilot launch. We are delighted to introduce the program in Mumbai, Chennai, Ahmedabad and Gandhinagar. The Maruti Suzuki Subscribe program comes with a bouquet of benefits like flexible tenure, zero down payment, insurance and complete maintenance. The program also provides the customers with peace of mind with 24x7 roadside assistance and customer support. We are aiming to introduce the Maruti Suzuki Subscribe program in 40-60 cities over a period of 2 to 3 years.”

Sandeep Gambhir, MD and CEO, Orix India said, “Subscription, which started as a new concept a few months back as an initiative driven by Maruti Suzuki and Orix India, is gaining lot of momentum if one looks at the initial trends. We are confident that with the flexibility subscription provides to customers, in addition to convenience and a hassle-free experience, it will surely find a lot of takers in the post pandemic fast changing world of mobility. We are witnessing an increased need from customers to have personalized and customised solutions and flexible ownership options as against the traditional ways of owning cars, and subscription does just that.  We are very excited to partner with Maruti Suzuki to take this journey ahead and open up a whole new world of possibilities for Maruti Suzuki’s prospective customers.”