Maruti Suzuki India, Orix introduce subscription model in Hyderabad and Pune

Maruti Suzuki India, the country’s largest passenger vehicle maker and Orix Auto Infrastructure Services India, a subsidiary of Orix, Japan have extended its subscription-based vehicle ownership model – Maruti Suzuki Subscribe – to Hyderabad and Pune. The service is now available in four cities including Delhi-NCR and Bangalore.

The Maruti Suzuki Subscribe initiative allows a customer to use a brand new car without actually owning it by paying an all-inclusive monthly fee that covers maintenance and insurance for the complete tenure.

The monthly subscription for the car includes:

• Brand new car on subscription at an all-inclusive monthly fee
• Vehicle to be registered in the name of customer
• Road tax, registration charges and zero dep insurance coverage included
• Complete maintenance (scheduled & unscheduled services/repair) included, 24x7 roadside assistance and customer support

The models available under the Maruti Suzuki Subscribe program include - Swift, Dzire, Vitara Brezza and Ertiga from Maruti Suzuki Arena and Baleno, Ciaz and XL6 from NEXA.

Shashank Srivastava, executive director - Marketing and Sales, Maruti Suzuki India said, “Maruti Suzuki Subscribe is focussed to bring convenience to the individual customers. It comes with a bouquet of convenient features – flexible tenure, zero down payment, registration and insurance and also covers complete maintenance. We are overwhelmed with customer response in the first few weeks of pilot launch and received over 5,000 enquiries. Progressively, we aim to offer Maruti Suzuki Subscribe in 40-60 cities in the next 2-3 years.”

The subscription model comes with tenure options of 24, 36 and 48 months, as per customer’s choice. The customers will need to pay a monthly subscription charge starting at Rs 15,479 (including taxes) for Swift Lxi in Hyderabad and Rs 15,354 (including taxes) in Pune for a tenure of 48 months.

Sandeep Gambhir, MD and CEO, Orix India said, “Subscription is clearly emerging as a great new channel for customers to drive their preferred Maruti Suzuki vehicles.  Orix India and Maruti Suzuki have been working closely on this initiative over the last couple of months and we have witnessed an increased level of excitement and traction in the cities we have launched in the last 2-3 months.  In line with Maruti Suzuki’s vision to expand this offering to many more cities in India, we are very excited in bringing the subscription product to customers in Hyderabad and Pune and we are confident that the flexibility and the convenience of the subscription offering will surely tick the right boxes in customers mind and would enable more and more customers to drive the best in class Maruti Suzuki vehicles.”

After the completion of subscription tenure, the customer can also opt to upgrade the vehicle, extend, or buy the car at market price.