In a move to offer flexible car ownership to customers, the country’s largest carmaker Maruti Suzuki India has launched its subscription programme – Maruti Suzuki Subscribe for individuals. The OEM has tied up with Myles Automotive Technologies to launch the Maruti Suzuki Subscribe as a pilot project in Hyderabad and Pune.

The company says the subscription programme offers solutions for everyone who look to experience the benefits of owning a car without purchasing it. The customers can choose to subscribe a new Swift, Dzire, Vitara Brezza and Ertiga from Maruti Suzuki Arena and Baleno, Ciaz and XL6 from Nexa for a period of 12, 18, 24, 30, 36, 42 and 48 months.

The customers will pay an all-inclusive monthly subscription charge starting Rs 17,600 for Swift Lxi in Pune and Rs 18,350 in Hyderabad (including taxes) with zero down payment. Once the subscription tenure is over, the customer will also have a buyback option.

Commenting on the initiative, Shashank Srivastava, executive director – Marketing and Sales, Maruti Suzuki India said, “In the changed business dynamics, many customers want to shift from public transport and shared mobility solutions to personal cars. They want mobility solutions that are easy on pocket and do not involve long-term financial commitments. Maruti Suzuki Subscribe addresses these changing needs of customers. We are confident that our new offering will introduce many new customers to the brand. It will also be embraced by the millennial, who frequently look at upgrading to latest cars with flexible tenure options as low as 12 months.”

Sakshi Vij, founder and CEO, Myles Automotive Technologies said, “Maruti Suzuki has been a pioneer in the Indian market and we are excited to partner with them to provide car subscription services under the Maruti Suzuki Subscribe programme. We have always believed in the power of partnership in fulfilling our mission of easier vehicle ownership solutions in the Indian market.”

The subscription model will incorporate features such as zero-down payment, complete car maintenance, insurance, 24x7 roadside support and no resale risk, the all-inclusive subscription service. Myles will also take care of the vehicle maintenance, insurance coverage and road side assistance through Maruti Suzuki’s dealer channel.