June 15, 2012: The Alto, Maruti Suzuki’s highest selling model, crossed the 20 lakh cumulative sales mark recently, 11 years and nine months after its launch in the year 2000. The Alto has been the highest selling car in the domestic market for the past seven years and has also been rated as the highest selling small car in the world for the past two years. It was also the fastest to clock 10 lakh sales within eight years and three months of its launch in 2000. In June 2012, Alto broke its own record by clocking the next 10 lakh units within three years and six months.
Commenting on the sales landmark, Mayank Pareek, Chief Operating Officer (Marketing and Sales), said: “The Alto’s superior fuel efficiency, good maneuverability and overall low cost of ownership are the attributes that make it the best car for the first-time buyers.”
The Alto incidentally became the only car brand in India to cross the 300,000 units sales mark in a year in 2010-11 and repeated this in 2011-12 again.