Maruti Suzuki India’s pre-owned sales channel ‘True Value’ has completed two years of operation. The company’s new True Value has rapidly expanded to over 250 digitally integrated independent showrooms in 151 cities.
In the past two years, True Value has sold over 800,000 units with the Alto, Wagon R and Swift hatchbacks being the most popular models. According to the company, True Value buyers are mostly in the 25- to 45-year age group.
Shashank Srivastava, executive director, Marketing and Sales, Maruti Suzuki India,said, “At True Value, our focus is to offer a reliable, professional and hassle-free pre-owned car buying experience to customers. Aligning with market trends, the new True Value outlets offer a seamless amalgamation of online to offline car buying experience. True Value boasts of independent pre-owned showrooms, based on digital technology for utmost customer convenience and satisfaction.”
“From a customer car buying cycle, True Value emerges as one of the first touch-points. Hence, we aim at offering transparency, quality and reliability through pre-owned Maruti Suzuki cars which are carefully selected, checked and refurbished before they reach the customers. We would like to thank all our customers for their constant support and belief in our brand offering.” he added.
Among the highlights of the True Value are:
- Every car’s ownership and servicing history verified and well documented
- Seamless online to offline purchase experience on a mobile app, website
- Rigorous 376-check for quality evaluation, refurbishment and certification
- Up to 1-year warranty and 3 free services
- Hassle-free documentation