Maruti readies 35-40 Nexa dealerships in line for launch of S-Cross on August 5

As the countdown for the S-Cross rollout on August 5 starts, Maruti Suzuki India has flagged off its premium Nexa showrooms which will display the all-new crossover.

At the time of the S-Cross launch, 35-40 Nexa premium retail outlets would have sprung up across the country, set up by existing Maruti dealers who will make the investments in the infrastructure and processes. The Nexa network will be ramped up to 100 within 6-8 months across the top 30 cities of India.

The opening up of the new Nexa retail outlets to market the S-Cross and other upcoming models will be in line with the carmaker’s vision to achieve its mid-term goal of 2 million annual sales by 2020, said Kenichi Ayukawa, MD and CEO at the launch of the Nexa showroom initiative. With Nexa, Maruti Suzuki is reaching out to a new segment of customers with changing preferences.

“The Indian market and society is rapidly changing and new segments of customers are emerging. We have to take new initiatives to meet diversifying expectations from our customers. The mission of Nexa is to offer innovative value and direction so that we can adequately respond to the new segments of Indian customers and offer them the experience which they value,” he added. Maruti hopes to bring into its net a broader range of customers with the Nexa, especially those seeking individual attention while buying a car.

The next step would be to offer the Nexa experience to customers. The carmaker has recruited and trained about 1,000 relationship managers who will ensure a smooth and hassle-free sales and ownership experience for the customer.

The Nexa team has been trained on holistic modules developed by renowned trainer Dale Carnegie. A loyalty programme called ‘MyNexa’ will offer rewards and recognition beyond the auto industry through tie-ups with lifestyle brands.

RS Kalsi, executive director (marketing and sales), said the Nexa outlets are designed in a monochrome black-and- white theme with the entire lighting spotlighting the car. One of the key pillars of the Nexa concept hinges on hospitality and pampering of the customer with specially designed cubicles and separate seating areas earmarked to ensure his/her privacy. Nexa will provide a digital experience to the customer with iPads and a paperless environment with the customer driving out straight from inside the Nexa showroom after taking the delivery of the S-Cross.

Also read: Interview with RS Kalsi, executive director (marketing and sales), Maruti Suzuki India: “We expect a tremendous response to the S-Cross.”