Mahindra & Mahindra Ltd has announced that it has received over 25,000 booking applications from customers for the second phase of bookings for its XUV500. Bookings for the flagship SUV had re-opened on January 25 across 19 cities in India -- Mumbai, Delhi, Chennai, Bangalore, Pune, Hyderabad, Kolkata, Ahmedabad, Chandigarh / Panchkula, Ludhiana, Jallandhar, Patiala, Kochi, Trivandrum, Calicut, Trissur, Coimbatore, Nagpur and Nasik. During the first phase of launch in October 2011, the XUV500 had received over 8,000 bookings in just 10 days across five cities. At the time the SUV had been offered at an introductory price, a strategy which Maruti recently employed for its new Swift Dzire saloon.

The second phase of bookings for the XUV500 were open for 10 days from January 25 till February 3. Since the bookings have exceeded 7,200 in the second phase, M&M plans to undertake an XUV500 draw, validated by Deloitte Touche Tohmatsu India. Details of the draw process have been announced on the brand website, www.mahindraxuv500.com