Mahindra XUV300 drives past 40,000-unit sales in 11 months

by Ajit Dalvi 03 Jan 2020


Mahindra & Mahindra’s XUV300, which was launched on February 14, has crossed the 40,000-unit sales milestone in the domestic market. In December 2019, the compact SUV sold 2,132 units, taking its cumulative sales of 40,503 units.

The model-wise sales split is, not surprisingly, in favour of diesel. For the first 10 months’ sales of 38,371 units, diesel variants comprised 27,809 units and petrol 10,562, which translates into a diesel/petrol ratio of 72:28 percent.

That the vehicle, pitched in the thriving compact SUV segment which accounts for nearly 40% of the overall SUV market, would prove to be a good draw was apparent because within 28 days of launch, M&M had received over 13,000 bookings, constituting an average of 465 bookings a day.  

The Mahindra XUV300 is based on the SsangYong Tivoli’s X100 platform, which has been modified and altered to fit within the crucial sub-four-metre length. That said, the XUV300 is still the widest compact SUV on sale and also has the longest wheelbase in its class.

The XUV300, available in four variants – W4, W6, W8 and W8 (O) – is powered by a 1.5-litre diesel (117hp and 300 Nm torque) and a 1.2-litre turbo-petrol engine (110hp and 200 Nm). The Mahindra XUV300’s fuel-efficiency figure is pegged at 17kpl for the petrol variant and 20kpl for the diesel variant. Key rivals to the XUV300 include the Maruti Vitara Brezza, Tata Nexon, Ford EcoSport and Mahindra’s own TUV300 compact SUV.

In early November, M&M had recalled a limited batch of the XUV300 to inspect and replace a suspension component. The company, however, did not specify the number of XUV300s recalled.

XUV300 first BS VI-compliant vehicle from M&M
The XUV300 is also the first Mahindra vehicle to become compliant with BS VI norms. On December 3, M&M launched  the BS VI XUV 300 in 1.2-litre turbo-petrol guise. The company is transitioning its portfolio to BS VI emission standards in a phased manner, well ahead of the statutory timeline of April 1, 2020. The XUV 300 now comes in a price range of Rs 830,000 for the W4 variant to Rs 11.84 lakh for the W8 variant (India ex-showroom prices).

Also read: Top 5 UVs in November 2019