Bookings for the Mahindra Thar, which was launched on October 2, 2020 has crossed the 50,000-milestone, making it one of the most successful launches for Mahindra & Mahindra in the recent past.

The all-new Thar is among the best-sellers for the company, and has contributed significant numbers for Mahindra’s overall sales. The new Thar has received a good market response and currently around 25 percent of its sales come from the petrol variant. The automatic version is also witnessing good demand, and the combination of the auto gearbox’s driving convenience and the petrol engine’s refined driving experience makes it a good choice especially for urban markets.

Commenting on the booking milestone, Veejay Nakra, CEO – Automotive Division, Mahindra & Mahindra said, “We are overwhelmed with this unprecedented response that the all-new Thar has garnered; it has, infact, surpassed all our expectations.  The wait for the all-new Thar has been longer than expected and we sincerely appreciate our customers’ patience and unwavering confidence in us while we are working with our suppliers to ramp up production in these challenging times.”

The company says it has fast-tracked the process of increasing production capacity both at its Nasik facility and at the supplier-end to meet the demand for the new Thar and reduce the waiting period for customers.

Interestingly the Thar also was crowned the Car of the Year at the coveted 2021 Autocar Awards.

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