Mahindra introduces end-to-end solution for vehicle scrappage

by Autocar Pro News Desk , 07 Apr 2021


Mahindra & Mahindra (M&M) has signed an MoU with Mahindra MSTC Recycling Pvt Ltd (MMRPL) towards offering its customers a first-of-its-kind end-to-end solution for scrapping of vehicles. MMRPL is engaged in the business of acquiring used/end-of-life vehicles to dismantle and scrap it under the brand name of CERO.

Commenting on the partnership, Veejay Ram Nakra, CEO Automotive Division, Mahindra & Mahindra, said, “Our agreement with MMRPL is a step towards delivering customer delight through a convenient, one-stop solution for customers who wish to scrap their old vehicle. While the scrappage policy will take effect in some time, we are ready to help the customers who intend to discard their vehicles.”

Mahindra dealerships along with CERO will offer:

- Vehicle evaluation
- Arrange quote for exchange/scrappage value of the vehicle
- Provide end-to-end services including vehicle pickup, transportation and environment friendly dismantling at CERO scrapyards
- After this, the Certificate of Deposit/Destruction (COD) will be issued by CERO, which will enable customer to claim eligible benefits under upcoming Scrappage Policy.
- The company says, the agreement with MMRPL will enable customers get a hassle-free and transparent deal under one roof. Any customer intending to purchase a new Mahindra vehicle by scrapping/exchanging the old vehicle which is more than 15 years can do so at any Mahindra dealership. These services would provide utmost convenience to the customer without the need to look for a vehicle scrapping agency/ dealer. This is especially relevant given the new vehicle scrappage policy announced by the Minister for Road, Transport and Highways in the Lok Sabha on March 18, 2021, aimed at creating an eco-system to eliminate old and polluting vehicles.

Given the COVID 19 scenario, to encourage customers to stay at home Mahindra is offering evaluation of the vehicle at doorstep.

Mahindra MSTC Recycling is a joint venture between Mahindra Intertrade and MSTC Ltd, a government of India enterprise, and has set up India’s first automotive and steel recycling facility under the brand name CERO at Greater Noida in January 2018. It is India’s first organized, fully compliant, pollution-free recycling facility. End-of-life vehicles are collected, de-polluted and dismantled at the state-of-the-art facility. The facility follows a zero pollution objective and the automated plant has the capacity to recycle old trucks, buses, cars and two- and three-wheelers and consumer durables. The recovered raw materials from the vehicles will be supplied to companies that can make use of them, provided they meet the stringent quality and sustainability requirements. Automotive steel is one of the best steels available as it can be easily melted and remade thus helping the case of circular economy.

Sumit Issar, Managing Director of Mahindra Intertrade, “CERO is India’s first authorised recycler for motor vehicles built on PPP model. We have dismantling centres at Greater Noida, Pune and Chennai and in addition collection centres at major cities such as Mumbai, Bangalore, Hyderabad, Ahmedabad, Jaipur and Chandigarh.  Further, CERO has plans to have presence in 25 cities within the next 8-10 months. The arrangement with M&M is going to strengthen this reach and benefit all Mahindra vehicle customers who are looking for solutions for scrapping their old vehicles.” 

In the recent past, Mahindra with a focus on customer convenience has introduced first of its kind self-evaluation tool – Insta Cash Offer (ICO) – as a part of its OWN Online Digital platform. Here customers, at their comfort, can do the self-evaluation of vehicle and get instant offer for their used vehicles. The company has taken several initiatives such initiatives to offer innovative, digital, and flexible options to all segments of its customers.