Mahindra & Mahindra today launched an innovative subscription-based plan for retail customers, in partnership with self-drive car rental company Revv. The company says the unique, flexible ownership experience for customers of Mahindra’s personal range of vehicles is a new alternative of using a brand new vehicle, without actually having to buy or own one.
Mahindra says this initiative has made the ownership experience of its vehicles more flexible, affordable and convenient. The customers can avail Mahindra vehicles with subscription price starting from Rs 19,720 per month, inclusive of insurance and routine maintenance charges.
According to Veejay Ram Nakra, chief of sales and marketing, Automotive Division, Mahindra & Mahindra said: “We are delighted to introduce an all new subscription model for retail customers of our personal vehicles. With this flexible, highly affordable offering, we hope to help our customers fulfil their aspiration of driving their desired vehicles without necessarily owning them. This in turn will also attract a whole new set of customers to brand Mahindra. It also aligns with our larger vision of transforming the face of mobility in India.”
The benefits of subscription to the customers include complete convenience, zero down payments, no road tax, zero risk on the resale value of the vehicle, and a fixed amount that includes routine maintenance costs. Most importantly customers have the flexibility to change the vehicle model after a certain minimum subscription period.
Mahindra says the subscription model makes it easier for customers to get their vehicle with no initial down payment and customers also have the flexibility to upgrade their models from time to time. In fact, once the subscription period is over, the person can return the vehicle to the company without the hassle of selling it, and get a new vehicle.