Mahindra partners Magenta for end-to-end EV solutions in Bangalore for Treo Zor

by Autocar Pro News Desk , 08 Jul 2021


L-R: Maxson Lewis, MD, Magenta along with Mahesh Babu, CEO, Mahindra Electric Mobility at the launch of Magenta EVET.

Mahindra & Mahindra has partnered Mumbai-headquartered Magenta, a leading player in clean energy solutions to provide end-to-end EV solutions for last-mile deliveries in Bangalore with Mahindra Treo Zor electric cargo vehicles.

With this association, Magenta will deploy a hundred Mahindra Treo Zor electric three-wheelers across Bangalore for last-mile delivery of both essential and non-essential goods. The Treo Zor will be inducted into the delivery fleet of Magenta’s new e-mobility Electric Vehicle Enabled Transport (EVET) platform. Under EVET, Magenta is launching people and cargo transport services which will also include vehicle charging support through ChargeGrid.

Talking about this association, Mahesh Babu, CEO, Mahindra Electric Mobility said, “Mahindra Treo Zor has revolutionised last-mile delivery across India. It has already travelled for more than 1.82 million km on the Indian roads. The connected EV technology on the Treo Zor has attracted many new age start-ups, e-commerce players given its attractive customer value proposition and environmental benefits. This partnership with Magenta seamlessly connects the entire EV ecosystem and will help in streamlining last-mile delivery segment. With Magenta, we are eager to transform the last mile deliveries in more cities.”

Maxson Lewis, MD, Magenta said, “Magenta is committed to solving EV related challenges with Made-in-India, made-for-India solutions. We believe in actually talking to the users and understanding their pain points towards EV and solving them one at a time. In this case we realised that while there is a growing intent for e-commerce companies to move to towards electric mobility, they need a complete solution and an ecosystem view. Magenta was well placed to provide this solution set – from EV charging hardware and software to EV charging services. And now with the EVET platform, e-mobility the circle of EV solutions comes full circle at Magenta. We also found an able and proven product from the stables of Mahindra to support our mandate of provide EV solutions. We want to ‘empower electric mobility in India’ in its truest sense.”

Launched in October 2020, Mahindra has sold more than 1,300 Treo Zor making it a leading choice in the e-SCV segment. It has garnered a market share of 59 percent in FY 2020 in its category.