Mahindra & Mahindra launches anniversary edition of KUV100 at Rs 458,000

Mahindra & Mahindra has launched a new-look edition of its compact SUV, the KUV100, which completes a year since its introduction in the Indian market. Launched in January 2016, the KUV100 has sold over 42,000 units.

The KUV100’s pricing starts at Rs 458,000 (ex-showroom, Delhi) and on the top-end K8 variant for Rs 637,000. Bookings are open at all Mahindra dealerships with immediate effect.

The K8 variant gets two options for dual tone exterior colour – Flamboyant Red or a Dazzling Silver body with metallic black roof. It also gets larger-sized 15-inch alloy wheels and sporty all-black interiors. In addition to this the K6 & K6+ variant will now be available with spider design 14” alloy wheels.

M&M is also offering personalisation options with four accessory kits – sporty exterior and interior kits and premium exterior and interior kits.

Commenting on the new-look KUV100, Pravin Shah, president and chief executive (Automotive), M&M, said, “The KUV100 has the appeal of an SUV and the practicality of a compact car, making it a compelling value proposition. We have introduced the new avatar of the KUV100 and are confident that it will further build on the KUV100’s style quotient and make it a popular choice amongst the youth.”