Mumbai, October 15, 2012: The Swaraj Division of Mahindra & Mahindra (M&M), Farm Equipment Sector (FES, has won the prestigious Deming Application Prize for 2012. The Deming Prize is awarded by the Union of Japanese Scientists and Engineers (JUSE). Bishwambhar Mishra, chief executive, Tractor & Farm Mechanisation Business, FES, will accept the Deming Prize on behalf of the Swaraj division on November 14, 2012 in Tokyo, Japan.

Commenting on the award, Mishra said, “It is a momentous event for the Indian tractor industry that Swaraj has become the second tractor company in the world, after Mahindra Farm Division to receive this honour, which is like an Oscar award in the field of quality.”

M&M’s Mahindra Tractors Farm Division is the first tractor company in the world to win the prestigious Deming Prize in 2003, and then successfully competed for the Japan Quality Medal in 2007.

The Deming Prize is one of the highest awards on TQM (Total Quality Management) in the world. It was established in 1951 in commemoration of the late Dr William Edwards Deming who contributed greatly to Japan’s proliferation of statistical quality control after World War II. It is given to those who have made outstanding contributions to the study and dissemination of TQM or statistical methods used for TQM.