Mahindra launches new Furio 7 range of LCVs

Mahindra & Mahindra’s Truck and Bus Division (MTB) today launched the new Mahindra Furio 7, its latest range of Light Commercial Vehicles (LCVs). The new product is an extension of the Furio intermediate CV (ICV) revealed in July 2018 and launched in 2019.

The new Mahindra Furio 7 will be available across three product platforms: 4-tyre cargo, 6-tyre cargo HD and 6-tyre tipper. According to the company, the Furio 7 covers multiple applications in the LCV segment, and claims higher profitability along with best-in-class mileage, higher payload and a benchmark cabin. Vehicle telematics is handled by the company’s iMAXX platform.

Prices start at Rs 14.79 lakh for the Furio 7 10.5ft HSD variant; Rs 15.18 lakh for Furio 7 HD and Rs 16.82 lakh for Furio 7 Tipper variant (all ex-showroom Pune).

R-L: Veejay Nakra, CEO, Automotive Sector, M&M and Jalaj Gupta, Business Head, CVs, M&M at the launch of the new Furio range of LCV trucks.

Veejay Nakra, CEO, Automotive Sector, ​Mahindra & Mahindra, said, “The launch of the new Furio 7 range of LCV trucks with an unprecedented customer value proposition of ‘more mileage or return the truck and guaranteed resale value after five years’ is a landmark in the industry. It will set new benchmarks of excellence and customer-centricity while reflecting our serious commitment to the segment and confidence in our products.”

Jalaj Gupta, Business Head, Commercial Vehicles, M&M, added: “The Mahindra Furio 7 range is designed around the unmet needs of LCV customers. Our customer insights for the category revealed that they are looking for a truck that can deliver higher earnings, lower Total Cost of Ownership (TCO), best warranty offer, lowest maintenance, safety and comfort – all these leading to a risk-free business and complete peace of mind, all in one truck. Mahindra Furio 7, with its unmatched package of customer value propositions and a very competitive initial price offer, is precisely that. We are confident enough to guarantee higher mileage or give the truck back as well as guaranteed resale value after five years that makes it a defining moment for the industry. This will help us in our objective of making our customers more prosperous.”

M&M expects CV segment to see an uptick soon
With the Indian economy in revival mode since the past three-odd months, M&M expects the CV industry to see similar growth as in FY2019 – by around 17.5 percent. This will bring some relief to the beleaguered industry which has seen CV sales of the four OEMs (Tata Motors, Ashok Leyland, M&M and VE Commercial Vehicles)  down by 27% 526,526 unitsin FY2021 (FY2020: 669,312). In fact, FY2021 and FY2020 together saw the CV sector down by over 40 percent.

According to Veejay Nakra,  “In the last couple of months, the industry has made a strong comeback on the back of voluminous demand”. 

(Inputs from Shahkar Abidi)