Mahindra First Choice’s 5th AutoKart Refresh store opens in Mumbai

by Autocar Pro News Desk , 26 Oct 2021


AutoKart Refresh, the flagship brand of Mahindra First Choice Wheels (MFCW) for refurbished vehicles has launched its fifth store in Mumbai. The newly introduced facility is spread across 20,000 sqft and can hold over 150 vehicles at one time.

MFC had launched its first AutoKart Refresh outlet in April this year followed by four more facilities marking its presence in Chennai, Pune, Ahmedabad and Hyderabad. Till now, all the four outlets have been selling more than 100 refurbished vehicles every month since launch.

Ashutosh Pandey, CEO and MD, Mahindra First Choice Wheels said, “AutoKart Refresh is a unique value proposition that has come into being by a clever amalgamation of our core services like vehicle inspection, procurement, yard solutions, refurbishment, warranty and store sales. We are the only players in this model and continue to strengthen our dominance. Aligned with our commitment to provide business vehicle buyers with a hassle-free buying and ownership experience, we have introduced the 5th outlet today in Thane, and we aim to introduce a total of 20 outlets by FY2022.”

The new facility will be a preferred destination for Mumbai and Thane based business vehicle buyers for quality refurbished cars and LCVs.

AutoKart Refresh also provides retail and wholesale finance options for the business vehicle buyers to purchase the vehicle with Mahindra First Choice warranty. The brand also offers collateral-free loans for the dealers through their proprietary Loan First programme. Additionally, vehicle insurance and hassle-free RTO transfer services are also provided by the company. AutoKart Refresh enables dealers to run an asset light model as it has large yards to retain the vehicles until the dealers and brokers find the right buyers for their vehicles.