The truck maker has plugged a gap in its portfolio and strengthened its ‘challenger brand’ positioning in the market.
Mahindra’s Truck and Bus Division (MTB), a part of the Mahindra Group, today had the commercial launch of the Furio, its brand-new range of Intermediate Commercial Vehicles (ICVs) with an unprecedented guarantee of ‘More Profit or Truck Back’.
The Furio marks the company’s entry into the ICV segment and is set to make Mahindra a full range commercial vehicle player. To be available across India from today, Furio prices start at Rs 17.45 lakh for the Furio 12 19 ft HSD variant and Rs 18.10 lakh for the Furio 14 19ft HSD variant (ex-showroom Pune).
The Furio, according to the company, has seen a four-year development programme involving more than 500 Mahindra engineers and 180 suppliers with an investment of Rs 600 crore.
Speaking at the launch in Mumbai today, Dr Pawan Goenka, managing director, Mahindra & Mahindra said, “The launch of the new Furio range of ICV trucks with an unprecedented customer value proposition of ‘Get More Profit or Give the Truck Back’, is a unique and pioneering promise, which reflects our serious commitment to the segment and confidence in our product. It is also an outcome of substantial investments in the CV business. Today, we are probably the first and possibly the only CV brand in the world to have an end-to-end presence from 3-wheelers to a 49-tonne truck. With Pininfarina design, the Furio is set to be a game-changer for us and perhaps for the industry, giving the new truck one of the safest, most ergonomic and comfortable cabins that will set new standards.”
Rajan Wadhera, president, Automotive Sector, Mahindra & Mahindra, said, “The ICV category is highly competitive making the entry of a new player seem difficult. However, we are confident of making our mark with an unprecedented Customer Value Proposition, focusing on maximising earnings and ensuring peace of mind of our customers. Our strong technological acumen and ability to gather and process customer insights have helped us devise category best products. With the launch of the Mahindra Furio, with guaranteed higher profit, I am confident that the ICV segment will never be the same again.”
According to Vinod Sahay, CEO, Mahindra Truck and Bus and Construction Equipment Divisions, Mahindra & Mahindra Ltd., “The Mahindra Furio is designed around the unaddressed needs of ICV customers. They have been longing for a truck that can deliver higher earnings, lower Total Cost of Ownership (TCO), the highest warranty, lowest maintenance and yet have world class, no-compromise safety and comfort, all in one truck. The Furio, with its unmatched package of customer value propositions and a very competitive initial price offer, is precisely that. We are confident enough to guarantee higher profits or take the truck back and that in itself is a defining moment for the industry.” According to the company, the Furio not only offers best-in-class mileage, the highest payload, lowest TCO with rugged aggregates but also ensures best-in-class safety and comfort in a segment which has the maximum high-speed applications among all CV segments in India. It also comes with the first-time ever 5 years/ 500,000km free maintenance guarantee (free AMC) and 5 years / 500,000km transferrable warranty.
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