Mahindra First Choice expands footprint in North India

Mahindra First Choice Wheels Ltd (MFCWL) has expanded its presence in North India with the inauguration of two authorised dealerships – National Automobile and Asima Motors – in Jammu. The company now has a network of 12 dealerships in the state and it further plans to expand this number to 15 outlets by year-end.
Both outlets were inaugurated by Yatin Chadha, senior vice-president – Retail Business, MFCWL. “Jammu is a strategic market for Mahindra First Choice Wheels and I am sure that our association with National Automobile and Asima Motors will help us make further inroads in the market. At Mahindra First Choice Wheels Limited, we are witnessing a transformational change in the way we operate. With a vision to create a used car ecosystem, we are enhancing and leveraging our physical and online presence and are best positioned in the auto industry to deliver a ‘Brick and Click’ synergy interface for a unique customer experience in our rapidly growing franchisee network across India,” said Chadha.
“We are delighted to be associated with Mahindra First Choice Wheels which is the pioneer in the used car business in India. The used car market in Jammu is growing very rapidly and Mahindra First Choice Wheels, with its strong value proposition of trust, credibility and exceptional service is well poised to tap into this growth. The company’s consistent focus on innovative products and services is also sure to find favour with customers here,” said Sahaj Gulhati, dealer principal, National Automobile.
Asima Motors will offer customers a range of services including car finance, insurance, fitment of car accessories and assistance with paperwork and documentation,” said Firdous Ahmed Chowdary, dealer principal, Asima Motors. The key focus areas include Jammu, Udhampur and Srinagar.

Also read: Mahindra First Choice Wheels brings up authorized dealerships in Chennai and Kanchipuram