Mahindra First Choice opens its 27th dealership in Kerala

The company’s footprint in the South currently encompasses 89 dealerships and it further plans to expand this number to 100 outlets by year end.

By Autocar Professional Bureau

30 Jan 2015

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The company now has a network of 465 outlets spread across 263 locations in the country

Mahindra First Choice Wheels Ltd (MFCWL), the multi-brand certified used car company, has opened its 27th outlet in Kerala and its seventh dealership in Ernakulam. The new outlet, Kwality Kars, is spread across 2,600 square feet and is located at Amisha Arcade, Companypadi, Aluva.

The dealership was inaugurated by Yatin Chadha, senior vice-president, MFCWL, who said: “We are delighted to expand our rapidly growing network in Kerala with the inauguration of this new dealership in Ernakulam. South India is a strategic market for Mahindra First Choice Wheels and we look forward to creating value for all our stakeholders across the value chain through innovative and industry-first products and services. Our strong franchisee network will also play an important role in helping us to fulfill this goal.

“Mahindra First Choice Wheels is already an established brand name in Ernakulam. Kwality Kars will offer the entire range of services for customers, including purchase and sale of multi-brand certified used cars, car finance, insurance, fitment of car accessories and assistance with paperwork and documentation to all those wishing to purchase or sell a used car,” said Rajiv and Thomas of Kwality Kars.

MFCWL says it has received a very good response from B&C category towns as well and plans to end the fiscal year with a total of 500 outlets across the country.

The company’s footprint in the South, which currently encompasses 89 dealerships, is set to grow to 100 outlets by the year-end.

Also read: Mahindra First Choice opens its 401st outlet in Kolkata