Mahindra’s rugged utility vehicle, the Bolero has reported record sales of over 51,000 units during the year ended March 2008.

According to the company, this makes the Bolero the first brand in the SUV/ UV/ MPV category to cross the 50,000-units mark in a single financial year.

“With its stylish appeal and rugged nature, the Mahindra Bolero has emerged as the clear favourite among SUV enthusiasts across the country since its launch eight years ago. This sales record is also a clear validation of our customer centric approach to business.” said Vivek Nayer, vice president – marketing, Auto Sector, Mahindra and Mahindra.

Since its launch in June 2000, the Bolero has evolved considerably, incorporating a host of features and aesthetics. In 2007, the company had launched the New Bolero which offered updated styling and improved comfort and in January this year, Mahindra also introduced the Bolero Special Edition. These upgrades along with competitive pricing have helped the Bolero make it to the top of the charts.