The Mahindra Bolero utility vehicle has entered the select club of passenger vehicles which have crossed sales of a million units in India. The rugged warhorse of a vehicle was launched 18 years ago.
The Mahindra Bolero, which re-entered the Top 10 passenger vehicle list in February 2018 with sales of 8,001 units, on the back of robust 24.20 percent YoY growth (February 2017: 6,442), remains an extremely popular choice in rural India. The seemingly ageless workhorse made a comeback in the Top 10 best-selling PV list after 23 months.
Speaking on the Bolero driving past a million sales, Veejay Ram Nakra, chief of sales and marketing, automotive division, Mahindra & Mahindra said, “This is a proud moment for us as our iconic brand, Bolero crossed the one million units milestone, since launch. In fact, the Bolero has regained its position in the Top 10 passenger vehicle in India, which is a validation of the confidence consumers, in semi- urban and rural India, have reposed on the brand. Further, the successful launch of the Bolero Power+ has helped the brand to grow steadily, inspite of several new launches in the UV space. I am sure the Bolero will continue to be as popular on Indian roads in the years to come.”