Mahindra announces mileage guarantee for BS VI trucks

by Nilesh Wadhwa 17 Jan 2022


Mahindra’s Truck and Bus Division announced a new mileage guarantee, where it claims customers will ‘Get More Mileage or Give Truck Back’ guarantee on its entire BS VI range of trucks.

The new range comes with 7.2L mPower Engine (HCVs) and mDi Tech Engine (ILCV) with FuelSmart Technology, Mild EGR with Bosch aftertreatment system that leads to lower Ad Blue consumption and Mahindra’s iMAXX Telematics solution as standard. The company says that given the fact that fuel is a major component of a transporters’ operating cost (over 60%), fuel efficiency is more crucial than ever.

Veejay Nakra, CEO, Automotive Sector, Mahindra & Mahindra said, “Given the spiralling fuel prices, there wasn’t a better time to introduce this customer value proposition.”

Jalaj Gupta, business head, Commercial Vehicles Business Unit, Mahindra & Mahindra added, “The mileage guarantee, ‘Get More Mileage or Give the Truck Back’ was first offered on our HCV truck Blazo in 2016 and not a single truck has come back. Additionally, MTB is offering service guarantee to ensure higher uptime for our customers through guaranteed speedier turnaround of the truck, be it on the highway or at the dealership workshop. The state-of-the-are iMAXX Telematics technology is further helping lower the cost of ownership by providing a firm control to the transporter over his trucks, remotely.”

Interestingly, given the demand for alternate fuel in the sector, Mahindra is looking to introduce CNG models across its ILCV range. At present, according to the company, CNG vehicles account for one-third of LCV and ICV industry sales.

Responding to a query on his outlook for the CV industry, Nakra agreed that while the YoY numbers look better, the Q3 performance for certain segments is seeing a “tapering” effect. “FY2022 will end up significantly better than FY2021, as the industry wholesales is almost 180,000 (last year 200,000). We will see double-digit growth.” He believes that the ICV and LCV segment will see improved demand.