Mahindra's XUV300 and SaveLIFE Foundation launched the ‘Safer Drives Safer Lives’, a multi-city drive to create awareness on road safety. This included Mumbai, New Delhi and Chennai.  The drive was followed by string of safety activities that ranged from sharing important facts about India’s road safety situation to engaging driving activities. 

Veejay Nakra, CEO, Automotive Division, Mahindra & Mahindra said, “Mahindra has a long-standing reputation for building vehicles that are reliable, trustworthy and safe. We have constantly raised the bar for safety, going beyond regulatory requirements, voluntarily. Our XUV300, which is India’s safest vehicle among all the vehicles tested by GNCAP in India over the last 6 years, is a testimony to that."

Adding more, “However, the status of road safety in India is alarming, hence we have decided to take on the mantle and bring road safety into the fore through this ‘Safer Drives Safer Lives’ campaign. To kick-start it, we have partnered with one of India’s most active outfits in the road safety space – SaveLIFE foundation, for a multi-city drive with auto experts, who are our ‘champions of safety’. XUV300 will continue to take many more actions to raise awareness for road safety under this banner.”
 
SaveLIFE Foundation is an independent, non-profit non-governmental organisation
committed to saving lives on roads in India and beyond. Piyush Tewari, Founder, SaveLIFE Foundation said, "Road crashes can certainly be prevented when all stakeholders come together and take proactive action. M&M has long
been a champion of road safety, having contributed to drastically reducing fatalities on the Mumbai-Pune Expressway through a cross-sectoral partnership model, training thousands of drivers and by building India’s safest vehicle.”