Mahindra & Mahindra has delivered over 500 Bolero Pik-up vehicles in Jammu and Kashmir (J&K) under the 'Project Mumkin',  a customised livelihood generation program by the J&K administration.

The Mission Youth J&K programme and the OEMs are providing financial assistance to the youth in the region to acquire small commercial vehicles (SCVs) to create avenues for jobs.

By participating in 'Project Mumkin’ Mahindra said it supports the J&K youth with entrepreneurial opportunities to earn a livelihood, promote business ownership and strengthen their trade practices.

Mission Youth, J&K is implementing the Scheme through district-level committees constituted for the purpose. Under this initiative, the Mission Youth is offering a special incentive of Rs 80,000 or 10 percent of the on-road price of the small commercial vehicle (whichever is lower). Additionally, the vehicle manufacturer is offering a discount, matching the incentive as contributed by Mission Youth, J&K. The move will help revive the agri produce-daily needs market as these vehicles are primarily used for intercity goods transportation.