Lexus opens its fourth showroom in India in Bangalore

A little over four months after Lexus launched its operations in India, the luxury automaker has opened its fourth showroom in the country in Bangalore. Lexus Guest Experience Centers (GECs), as they are known, are now open in premium locations in New Delhi, Gurgaon, Mumbai, and now in Bangalore at Residency Road, Lavelle. 

The GECs have been designed in line with Lexus’ value of omotenashi which is about providing exceptional hospitality to every guest. The Bangalore GEC is a confluence of Kannadiga and Japanese cultures. The hosting area is adorned with the 'Sangam Jaali' that is derived from unity of two rivers and is inspired from the Indian style of greeting namaste and omotenashi of Japanese culture. The amalgamation of advanced mobility and fine craftsmanship is seen in the handcrafted Hampi chariot installed on the wall while the guests also witness signature 'L' type elements in the design of palletes and exterior elevations, with spindle shaped lights drawing from core Lexus design features.

“Lexus invites India to experience brand’s passion through our vehicles and discover a guest experience that is uniquely Lexus at any of the Lexus Guest Experience Centers,” said Akitoshi Takemura, senior vice-president, Lexus India, “The best part is that no two Lexus Guest Experience Centers are the same. Each centre is uniquely designed to suit local tastes and provide an exclusive experience to our guests. Core to the ownership experience is the relationship with Lexus, which begins the moment a guest steps into one of centers – and lasts a lifetime.”

Hybrid-focused line-up
Lexus launched in India on March 24, 2017 with a hybrid focused lineup comprising the ES 300h, RX 450h and LX 450d. Apart from the GECs, aftersales facilities are available in Chandigarh, Hyderabad, Chennai and Kochi. Lexus says it is committed to an unparalleled ownership experience, with services such as dedicated relationship managers and 24/7 guest call centres.

As is known, the hybrid vehicle category is the sole one to have borne the brunt of GST.

In a response to a query by Autocar Professional, the company representative did not reveal the number of units sold in India, preferring to say that Lexus is at present focused on building its brand in one of the world’s fastest growing markets.