JK Tyre acquires Treel, launches tyre monitoring sensors

JK Tyre & Industries, one of the leading Indian tyre makers today launched Treel Sensors, a Tyre Pressure Monitoring System (TPMS) that is geared towards smart monitoring and maintenance of tyres. The company says the launch strengthens its position in the domestic market for its commercial and passenger vehicle radials.

The company says it is the first tyre maker in the country to deliver advanced mobility solutions to commercial and passenger vehicle owners. The launch of Treel Sensors is an outcome of the company recent financial acquisition in Treel Mobility Solutions, a start-up venture.

Speaking on the launch, Dr Raghupati Singhania, chairman and MD, JK Tyre & Industries said, “Being the pioneers of radials in India, we have done it yet again by introducing ‘Smart Tyre’ as an extension to our initiative of providing mobility solutions to both commercial and passenger vehicle owners. The introduction of Treel Sensors is the first such high-tech move towards creating a Smart Tyre in Indian markets. It provides an enhanced value proposition to vehicle owners, particularly fleets, by reducing their operational costs. Underscoring our commitment to ‘Make in India’, Treel Sensors are designed, developed and manufactured in our Pune facility and are already in use by fleet owners as part of a countrywide pilot.”

The company says maintaining optimal tyre pressure not only helps the environment but also provides greater safety on road. Aimed to address this, it has introduced TPMS by offering Treel Sensors, which monitor the tyre’s vital statistics, including pressure and temperature. The information collected by this smart monitoring system is relayed on a real-time basis to the vehicle owner’s smartphone via Bluetooth on to a mobile application, thus allowing for early detection of issues and deployment of timely preventive measures to avoid them. With the help of TPMS, Treel Sensors also deliver higher fuel efficiency. In addition, the technology enhances tyre life and minimises operational expenses.

This the company says is a step forward in making the tyre truly intelligent and interactive, and providing tailor-made mobility for the needs of India’s digitally savvy vehicle owners. The Treel Sensors are now commercially available at more than 700 JK Tyre dealerships across India, and the company also plans to sell the technology solution online via an exclusive e-commerce sales channel to end customers.