Japan’s Idemitsu to partner Kawasaki India to launch co-branded lubricant

Japan-headquartered Idemitsu, which is one of the leading manufacturers and suppliers of high-performance lubricants in India has announced its partnership with Indian Kawasaki Motors to manufacture its indigenously researched and tested Kawasaki Genuine Oil for all Kawasaki motorcycles in the country.

Naoki Matsumoto, MD, India Kawasaki Motors said “It is a great opportunity for two renowned Japanese brands to join hands and showcase the expertise. We focus on best customer experience with reassurance and world class superbike technology and engineering.” 

Sanjeev Pradhan, VP – Sales, Idemitsu Lube India said “We are happy to join hands with Kawasaki India to introduce high-quality Kawasaki Genuine Oil for the first time in India. Idemitsu has already started manufacturing of KGO (Kawasaki Genuine Oil) at our state-of-the-art manufacturing facility in Patalganga, Maharashtra and plan to create win-win for all stakeholders i.e. ensure effective promotion of high-quality product and serviceability to Kawasaki dealers and end customers better riding experience.”

Idemitsu is said to be Japan’s predominant lubricant manufacturer, and has developed the co-branded lubricant in coalition with Kawasaki. The Kawasaki Full Synthetic 10W-40MA has been developed using high quality base oil and additives to support excellent engine performance and is said to provide ‘superior riding experience to each Kawasaki machine owner’ due to its key advantages such as smooth gear shift, full throttle, and enhanced engine protection even in severe driving conditions.

With this launch Idemitsu will further collaborate with the authorised dealers of India Kawasaki Motors to lend the best assistance for product promotion, smooth deliveries and enhanced service experience.