Indian Motorcycle opens its seventh dealership in India

Polaris India, the wholly owned subsidiary of Polaris Industries Inc, which makes and markets off-road and all-terrain vehicles, has opened a new dealership of Indian Motorcycle in Chandigarh, the capital of the northern states of Punjab and Haryana. It is the brand’s seventh dealership of the legendary brand in India.

The showroom will showcase the Indian Chief Classic, Indian Chief Vintage, Indian Chieftain, Indian Chief Dark Horse, Indian Scout, Indian Roadmaster and the all-new 2016 Indian Scout Sixty.

The new showroom was inaugurated by Pankaj Dubey, managing director, Polaris India along with Ravi Babbar, vice president, Asco Motors.

Speaking on the occasion, Pankaj Dubey said, “The emerging category of professionals in the upper middle and high-income groups is giving impetus to the premium bike industry in India. This new dealership in Chandigarh is part of the strategic expansion plans of Indian Motorcycle currently underway to bring the brand closer to its enthusiasts, wherever they are. Known for its cosmopolitan culture, Chandigarh provides a tremendous opportunity for an exclusive brand like ours to grow. Indian Motorcycle is already a well-established brand here with a large number of customers present in the city. This new dealership is aimed at providing brand enthusiasts greater accessibility and an opportunity to explore the authentic  Indian Motorcycle lifestyle at their convenience.”

 “Well-heeled and upwardly mobile professionals in and around Chandigarh have rich global exposure and they have evinced keen interest in premium bikes after returning to India. Through this dealership we want to provide the sophisticated client base in Chandigarh an unparalleled experience in sales and after-sales service,” said Ravi Babbar of Asco Motors.

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