New Delhi, February 1, 2013: India Yamaha Motor has registered a growth of 13.2 percent in domestic sales during January 2013 as compared to the corresponding period last year. The manufacturer sold 29,785 units in January 2013 as against 26,300 units in January 2012.
Commenting on the results, Roy Kurian, National Business Head, India Yamaha Motor (pictured), said: “We are pleased with the sales growth that we’ve witnessed in the past month on account of our strong product portfolio, upbeat customer confidence and the launch of the Ray scooter Ray in September last year, which has managed to keep the growth consistent. We recently introduced the Yamaha Female Training programme in Chennai, Bangalore and Kolkata, the response to which has been highly encouraging. We shall continue with our endeavours as far as customer engagement programme is considered.”
The company recently introduced the Yamaha Female Riding Training programme meant exclusively for women. It has already expanded its dealer network and improved customer care quality for female customers by appointing more female staff at customer contact points and introducing female customer care programmes. Currently, India Yamaha Motor has over 400 dealers across India and plans to spread out to more cities increasing its dealer network to 2,000 by 2014. It is also looking to set up a strong network in Tier 2 and Tier 3 cities which are witnessing growing demand for two-wheelers.