India key contributor to Triumph Motorcycles’ record sales in 2014

Triumph Motorcycles, the iconic British brand, has recorded its highest sales figures in 30 years, reaching a volume of 54,432 units. The Indian market, with sales of 1,300 motorcycles in the first year after launch, is a key contributor to this number. 

The global figures from the Triumph Group show a 4.5 percent year-on-year increase in unit sales, with a managed accounting loss of £8m due to unrealised exchange rate loss, planned overseas expansion costs and ongoing investment in new models. Group turnover totaled £364 million (Rs 3,582 crore), while total unit sales rose to more than 54,000 compared to just over 52,000 in 2013. This growth, says Triumph, is reflective of the Group’s long-term vision, a theme reflected by significant ongoing investment in people, product and facilities to retain a leading position in the development and production of class-leading, large capacity motorcycles.

Paul Stroud, director (Sales & Marketing), Triumph Motorcycles India, said: “2014 has been a hugely successful year for Triumph Motorcycles. Growing markets like India and Brazil have been extremely critical and gratifying at the same time and they have contributed substantially to our overall figures. The industry is undoubtedly experiencing its most successful seasons and demonstrates that riding is regaining popularity as a leisure pursuit, as well as a stylish option for the urban commuter across the world.”

Vimal Sumbly, managing director, Triumph Motorcycles India (pictured above), said, “In India, we have had a dream run this past year having clocked 1,300 sales. We are delighted with the way things have panned out for us last year. Globally also this has been a great year for Triumph Motorcycles. We have not only established ourselves as a front runner in the luxury motorcycles industry but have also been successful in adding value to our global sales figures.”

Between November 2013 and January 2015, Triumph Motorcycles has established a strong foothold in the Indian premium motorcycle market with 12 international models (spanning 5 motorcycling categories of classics, cruisers, roadsters, adventure and super sports) and a presence across 10 key cities in the country.

Triumph currently employs around 2,000 personnel worldwide and has subsidiary operations in the UK, America, France, Germany, Spain, Italy, Japan, Sweden, Benelux, Brazil, Indonesia and India, as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire and Thailand plus assembly facilities in Brazil, and India.