Independence Day launch for Ola electric scooter

Ola Electric and chairman and Group CEO Bhavish Aggarwal have confirmed that August 15, 2021, when India celebrates its 75^th independence day, will see the launch of its electric scooter. The launch is to happen at 2 in the afternoon, 

Last month, the company had reported receiving 100,000 bookings on July 13, the first day of online bookings and exactly a month before its official launch.

The newest EV maker in India had opened bookings for its soon-to-be-launched electric scooter in the evening of July 15. At Rs 499 per booking, industry observers were expecting a robust number of bookings which is now confirmed. What matters is the final conversion rate into vehicle purchase.

A high percentage of bookings converting into actual purchases will help Ola Electric log more sales than total sales of high-speed electric scooters -- 29,288 units - sold by 11 OEMs in the first six months of 2021, news broken by Autocar Professional on July 8. The recent growth of e-two-wheeler sales in India  is proof that the wave of demand for electric two-wheelers has begun. What is also helping is that a number of states like Maharashtra, Delhi, Gujarat, Tamil Nadu, Andhra Pradesh and Telangana have introduced their own EV-friendly policies with sizeable incentives for EV buyers, particularly two-wheelers.   

Ola claims its electric scooter will have “class-leading speed, unprecedented range, the biggest boot space as well as advanced technology that make it the best scooter customers can buy. It will be priced aggressively to make it widely accessible.” Ola is to reveal the features and price in the coming days.

The Ola scooter will roll out of a brand-new mega factory in Tamil Nadu. The first phase of the Ola Futurefactory is nearing completion and will be operationalised soon, while the full capacity of 10 million vehicles per annum will be built by next year.

At full capacity, using 10 production lines, Ola estimates one electric scooter will roll out every 2 seconds. Phase 2 is slated for completion by end-2021, Phase 3 and 4 by 2022.

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