Hyundai Motor India sales goes digital, onboards 500 dealerships

Hyundai Motor India has announced all-India coverage of its ‘Click to Buy’ online sales platform, which incorporates over 500 dealerships. The company says the end-to-end online car purchase platform offers a seamless, convenient and safe retail experience for customers interested in purchasing Hyundai Cars.

The carmaker says Click to Buy is a first-of-its kind online sales platform that offers a simple and transparent process for purchase of Hyundai cars.  Hyundai had launched a pilot phase of the digital sales initiative with select dealers in Delhi NCR Region in January 2020 and has now expanded its program to offer all-India coverage.  Customers can purchase all Hyundai models including the all-new Creta and Verna through the Click to Buy website that acts as an additional sales channel for Hyundai dealerships.  The platform is connected in real-time with all the dealerships across India for the convenience and need of new age digital customers.

Commenting on the all-India integration of car retail platform, SS Kim, MD and CEO, Hyundai Motor India said, “Hyundai has pioneered the digital sales arena in India with ‘Click to Buy’ that is India’s first online sales platform offering the new-age digital customer a seamless and convenient option to remotely purchase new Hyundai cars from the safety of their homes. Over the last decade, retail sales witnessed to a paradigm shift with new-age customers heavily inclined to online purchase of products. With pan India integration of Dealerships under ‘Click to Buy’, Hyundai is offering its tech-savvy customers a transparent and easy way of purchasing their favourite Hyundai cars.”

“The ‘Click to Buy’ platform will act as an additional sales channel for all our dealerships across India thereby creating additional opportunities for remote interaction with customers and facilitation of sale even during periods when customers are unable to visit showrooms,” added Kim.

Going digital
Hyundai Motor India says Click to Buy is an easy to navigate platform where the customers can have a digital experience of car purchase by simply registering at the portal.  After registering, customers can select from all the available Hyundai model line-up and configure the vehicle of their choice to select the exterior/interior colours. The platform offers customers a choice of financing options and existing bank customers that have pre-approved loan from their respective banks can avail fastest loan approval. The user will also have an option of a personalised assistant during the purchase cycle of the vehicle, and customer can get in touch with the allocated sales representative at any stage during the online purchase. Customers can even decide their preferred delivery options- pick the vehicle from the selected dealer or get their vehicle delivered to their doorstep.

The company says to further enhance the comfort and convenience of new-age digital customers, services such as ‘Hyundai on WhatsApp’ provides updates to customer during the entire vehicle service process, starting from online service booking to post service feedback. Additionally, customers can also use Hyundai Care application to navigate through features such as – book a service, 360deg car view, book a car, request for test drive, monthly offer updates and much more.