Hyundai Motor India, which closed FY2020 as the No. 1 passenger vehicle exporter, has reported shipping of over 5,000 units in May 2020. The Chennai-based carmaker began production at its plant on May 8 with lockdown restriction.
Speaking about Hyundai’s export strategy , S S Kim, MD and CEO, Hyundai Motor India said, “We began our export operations in India in 1999 with an objective to propagate ‘Make in India – Made for the World’. In line with our global strategy, we have now exported more than 3 million vehicles to 88 countries which reaffirms our commitment to the country.”
“We have once again made a humble beginning towards normalcy by exporting more than 5,000 units in May 2020. This is a testimony of Hyundai’s resilient efforts towards localisation and to accentuate economic recovery," he added.
In the last 20 years, since inception, Hyundai has cemented its position as the leading exporter of passenger cars exporting more than 3 million vehicles. In CY2019, Hyundai Motor India exported 181,200 units with 792 customised variants according to country specific preference and demand. The company has a market share of 26% in CY2019 to the total exports of passenger cars from India.
Hyundai Motor India currently exports to around 91 countries across Africa, Middle-East, Latin America, Australia and Asia Pacific. Clearly, its aggressive export strategy for shipping its made-in-India products is paying off. On September 24, 2019 it held an International Partner’s Meet 2019 in New Delhi where 60 of its global partners representing Hyundai from several countries including South Africa, Saudi Arabia, Lebanon, Vietnam, Chile, Peru and Columbia participated. Many new markets like Ethiopia, Zambia and Ghana were also explored for export of the Atos (Santro in India). The representatives got a close look at the company's latest product line-up – the Venue, Grand i10 Nios, Atos (Santro in India) – at the event held at the Buddh F1 circuit.
Speaking at that event, S S Kim, MD and CEO, Hyundai Motor India had said, “Hyundai Motor India plays a key strategic role in Hyundai Motor Company’s global export plans for the world markets. Our consistent efforts towards ensuring world-class quality have helped us become a highly loved brand both in India and overseas. We are overwhelmed with the customer response and appreciation from international markets for made-in-India cars."
“Our deep understanding of export markets helps us to balance out production plans for domestic and exports which further help us to manage our sales numbers for smooth business operations,” he said.
Currently, Hyundai Motor India is exporting 10 trendsetting models namely – Atos (Santro), Grand i10, Xcent, Grand i10 (Nios) and Grand i10 (Aura), Elite i20, i20 Active, Accent (Verna), Venue and new Creta. Globally, Hyundai exports ‘Made-In-India’ cars to 88 countries in 4 continents - Latin America (33 countries), Africa (28 countries), Asia Pacific (26 countries) and Europe (1 country).