Hyundai launches HyBuy, an online buying experience in India

Hyundai Motor India, the country’s second largest automobile manufacturer, has launched a new digital marketing initiative ‘HyBuy’ which enables users to book a car online and refer friends or relatives, hence earning rewards points.

Speaking on HyBuy initiative, Puneet Anand, sr. general manager (marketing) and group head, Hyundai Motor India Ltd. said: “The time is right as Digital India is growing incrementally. HyBUY is the most innovative and unique digital initiative in the auto industry. It is aimed to redefine car buying journey of customers and support the futuristic mass movement of government’s ‘Digital India’.”

The campaign has been designed to adopt an approach to create buzz on digital. HyBuy initiative requires a customer to sign up and join the deal on the website www.HyBUY.in . The customer can avail benefits by depositing a certain amount of money and gain more rewards on sharing this deal with his friends and family to participate in this program. HyBUY provides attractive offers and these benefits increase when more people join the deal. The campaign is going to be just for a limited number of cars only, set with a pre-defined duration in real time and benefits are over and above the current Market Offer. Only booking is done online, rest of the buying experience continues at the dealership end.