Hyundai opens country's first digital experience outlet

Hyundai Motor India inaugurated India’s first digital automotive experience outlet –Unity Hyundai.

The digital outlet, located in New Delhi, offers a unique car buying experience to modern shoppers by adopting the digital screens and artworks as per the changing taste of customers. It will allow visitors to research, test-drive, part-exchange their old car and purchase a new Hyundai car – either with cash or through various finance packages.

Commenting on the opening of the first digital experience outlet, YK Koo, managing director, Hyundai Motor India said, “Hyundai has the customers truly at its heart. This outlet expresses Hyundai’s modern premium brand identity. Unity Hyundai is India’s first Interactive, Creative and Understanding space which boosts the Hyundai brand value by creating an emotional connect with the existing and future customers. The key drivers for the success of Unity Hyundai - Digital Experience Outlet will be Evolution, Innovation and Experience. This exciting new digital outlet from Hyundai exemplifies these themes to create a unique experience.”

Hyundai retails all its models via Unity, the current line-up being the Eon, i10, Grand i10, i20, i20 Active, Xcent, Verna, Creta, Elantra and Santa Fe.