Honda road safety programme gets strong response at IITF

Honda Motorcycle & Scooter India (HMSI) has helped train and educate more than 4,000 individuals at the India International Trade Fair (IITF) 2016.

The company, in association with the Delhi Traffic Police, participated in the 36th India International Trade Fair 2016 held at Pragati Maidan, New Delhi to educate citizens about the importance of road safety from November 15 to 27. It organised a number of road safety activities for visitors of all age groups at the pavilion. Honda’s safety instructors successfully trained more than 1,500 adults and over 2,500 children at IITF 2016.

Children in the age group of 5-6 years were educated on road safety through primary activities like role plays and interactive road safety digital games. A special drawing competition was also organised. Honda had CRF 50 training motorcycles in place to help young minds (9-12 years) understand the basics of handling a two-wheeler in a protected and controlled environment. Honda also conducted various road safety games for adult visitors.

Riding trainers (who are present at all Honda authorised dealerships) helped riders above 16 years of age to experience over 100 possible dangers on the road. This virtual experience increases the ability to predict and react to traffic hazards by creating awareness and knowledge about potential risks and solutions.

Commenting on the company’s safety initiative, Y S Guleria, senior vice-president – Sales and Marketing, HMSI, said: “We have been actively participating in IITF along with Delhi Traffic Police for over a decade now. For us at Honda, road safety is a pivotal and topmost priority. As a responsible corporate, we are committed towards promoting road safety awareness amongst the citizens of the country.”

For Honda, road safety is a global priority since 1970. In its 15 years of operations in India, the company has educated over 800,000 people of all age groups on safe riding. It has also trained more than 300,000 people at its 10 traffic training parks in Hyderabad, Chandigarh, Jaipur, Bhubaneswar, Cuttack, Yeola (Nashik), Indore, Delhi and Ludhiana.