Honda Cars India opens 300th dealership, expands network to 190 cities

Honda Cars India has opened its 300^th dealership in India – Perfect Honda – in Kochi, Kerala. The state-of-the-art dealership was inaugurated by Yoichiro Ueno, president and CEO, Honda Cars India.

Perfect Honda dealership is located at Aryabhangy Grande, Muttam in Thaikattukara, Kochi and offers sales, service and spare parts. The facility comprises a showroom and a state-of-the-art workshop with facilities for body and paint-related repairs, wheel alignment, wheel balancing and other services.

The Japanese carmaker has been on an aggressive network expansion drive and has added the last 100 dealerships in approximately 20 months, which averages five new dealerships per month. This has helped it expand its reach and also make stronger inroads in Tier 2 and Tier 3 cities. 

Speaking on the occasion, Yoichiro Ueno said “We are delighted to reach the milestone of 300 dealers in India. Network expansion is a critical part of enhancing the customer experience. For a company to grow, it is essential that the touch-points for consumers increase. The dealerships are the most significant and important touch-points.  In order to realise the potential of the market by moving closer to our customers, we are not only ensuring access to our customers but also providing them with best-in-class services across all our dealerships.” 

“Kerala has always been a very important market for Honda Cars India. The state contributes about 9% to our all-India sales and with the opening of Perfect Honda, we now have a strong network of 20 outlets in the state,” he added.