New Holland tops JD Power India tractor CSI study

New Holland Agriculture has topped the latest J D Power Asia Pacific India Tractor Customer Satisfaction award.

The company ranked the highest in the India Tractor Customer Service Index with a score of 794, above the industry average of 774. The study was based on responses from 4,789 owners in India who purchased a new tractor between July 2012 and November 2013. The studies were fielded between July and November 2014 in 14 states across India.

The India Tractor Customer Service Index Study measures customer satisfaction with the aftersales process at authorized service centres among tractor owners. Overall customer service satisfaction is based on a combined score of the service satisfaction index and parts operation index. The service satisfaction index examines satisfaction in four key measures (listed in order of importance): service quality; service initiation; service engineer; and service handover. The parts operation index examines satisfaction across five attributes, including availability of parts, speed of parts delivery and parts value for money, amongst others.

New Holland, which has a manufacturing plant in Greater Noida (it also comprises an R&D centre and a training centre for dealers and customers) has a wide range of products, from tractors (32 to 90 HP) to balers for farmers. At present, the company has a countrywide network of over 950 customer touch-points.