HMSI rolls out new ‘Service on Wheels’ initiative

Honda Motorcycle & Scooter India (HMSI) has launched a new service initiative called ‘Service on Wheels’. It is aimed at helping the company get closer and enable speedier service to its customers, especially those in remote parts of the country.

In around two years, HMSI has doubled its network from 1,400 touch-points in FY’12 to a projected 2,700 touch-points by the end of FY’2013-14.

The popular Activa will be the vehicle for the Service on Wheels programme, which will provide genuine Honda parts and quality service and professional service by trained and skilled technicians.                                                                Speaking at the launch in Dehradun yesterday, Keita Muramatsu, president and CEO, HMSI, said: “With this, we are empowering every two-wheeler customer of Honda – from a professional to even a housewife – to experience Honda’s trusted quality service. This would help us further strengthen the trust of our customer in Honda.”

Photograph (L-S): P Rajagopi, regional head -Central, HMSI); Keita Muramatsu, president & CEO, HMSI; Shivprakash Hiremath, regional manager - customer service, HMSI; Takashi Senda, director – central region, HMSI; Toshinobu Motai, Gr. VP, director, manufacturing, HMSI; and Yamamoto Kazuhiro, advisor, customer service, at the launch.