Hyundai Motor India has come up with an innovative scheme to boost Santro sales. It is now offering the model at the same price at which it was launched in 1998 — Rs 2.99 lakh. There are also some exchange schemes along with loyalty benefits.

According to Hyundai Motor’s Senior VP, Marketing & Sales, Arvind Saxena, “We at Hyundai Motor India are committed to provide the best of benefits to our customers who are already a part as well as new members of the Hyundai family. The schemes announced will provide our customers with an attractive value for money proposition. With the prevailing economic conditions, this should provide an impetus for our sales and offset a part of the ownership cost which has gone up considerably in the past few months.”