April 2, 2013: In line with its stated aim to ramp up exports and sell a million units outside the Indian market within five years, Hero MotoCorp has commenced two-wheeler sales in Central and Latin America, as well as Africa.

Hero models that will be sold in these markets are a line-up selected specially for these markets from within its existing 100-125cc motorcycle portfolio. The company has appointed new distributors and channel partners in the new markets where sales will commence by June 2013.

The first consignments are already en route to Peru, Latin America, El Salvador, Guatemala and Honduras in Central America and Burkina Faso and Ivory Coast in Africa. Hero also plans to introduce its products in Kenya later this month.

RISHAD COOPER