Hero MotoCorp launches new Pleasure+ 110 at Rs 61,900

Hero MotoCorp is looking to ride festive demand for commuter scooters with the new Pleasure+ 110

Autocar Pro News Desk By Autocar Pro News Desk calendar 11 Oct 2021 Views icon3616 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp

In an effort to benefit from the festive season which has opened in India, Hero MotoCorp today launched the Hero Pleasure+ 110 scooter priced at Rs 61,900 for the LX variant and Rs 69,4500 (ex-showroom Delhi) for the Pleasure+ 110 XTec.

Key product highlights are a 110cc-segment-first LED projector headlamp, i3S (Idle-Stop-Start System), digital analog speedometer with Bluetooth connectivity, side-stand engine cut-off,

Malo Le Masson, Head of Strategy and Global Product Planning, Hero MotoCorp, said “The Pleasure+ 110 is a trendsetter. The XTec model brings more charm with elegant elements inspired from the Platinum edition, more durability with the front metal fender, more comfort with a branded seat backrest and a boost of technology with the projector LED headlamp, Bluetooth connectivity, and Hero’s patented i3S technology for enhanced fuel efficiency. The Pleasure+ 110 has just become even more desirable!”

Naveen Chauhan, Head of Sales and Aftersales, Hero MotoCorp, said, “The Pleasure brand enjoys a strong connect with the customers. With a host of first-in segment features, the new Pleasure+ ‘XTec’ is going to strengthen our scooter portfolio.”

 The Pleasure+ XTec is powered by a 110cc engine which develops 8hp at 7000rpm and 8.7 Nm torque at 5500rpm.

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