In an effort to benefit from the festive season which has opened in India, Hero MotoCorp today launched the Hero Pleasure+ 110 scooter priced at Rs 61,900 for the LX variant and Rs 69,4500 (ex-showroom Delhi) for the Pleasure+ 110 XTec.

Key product highlights are a 110cc-segment-first LED projector headlamp, i3S (Idle-Stop-Start System), digital analog speedometer with Bluetooth connectivity, side-stand engine cut-off,

Malo Le Masson, Head of Strategy and Global Product Planning, Hero MotoCorp, said “The Pleasure+ 110 is a trendsetter. The XTec model brings more charm with elegant elements inspired from the Platinum edition, more durability with the front metal fender, more comfort with a branded seat backrest and a boost of technology with the projector LED headlamp, Bluetooth connectivity, and Hero’s patented i3S technology for enhanced fuel efficiency. The Pleasure+ 110 has just become even more desirable!”

Naveen Chauhan, Head of Sales and Aftersales, Hero MotoCorp, said, “The Pleasure brand enjoys a strong connect with the customers. With a host of first-in segment features, the new Pleasure+ ‘XTec’ is going to strengthen our scooter portfolio.”

 The Pleasure+ XTec is powered by a 110cc engine which develops 8hp at 7000rpm and 8.7 Nm torque at 5500rpm.