With demand from rural India returning to the mass-market motorcycle segment in April-June 2022, Hero MotoCorp is upping the ante on the frugal commuter front.
The motorcycle market leader today launched the latest edition of the popular Super Splendor in Canvas Black Edition, priced at Rs 77,430 (drum self-cast variant) and Rs 81,330 (disc self-cast variant), ex-showroom Delhi. The Hero Super Splendor Canvas Black Edition comes with a 5-year warranty (Ex-Showroom Delhi)
The latest Splendor banks on enhanced fuel efficiency – up by 13% to a best-in-segment mileage of 60-68kpl. Other highlights include a new digi analog cluster, an integrated USB charger, side-stand engine cut-off and a refreshed look.
Malo Le Masson, Head of Strategy and Global Product Planning, Hero MotoCorp, said, “The Splendor Family is the most popular and trusted motorcycle brand in the country. The Canvas Black Edition has been created to enhance the premium proposition of the Super Splendor 125, adding modern elegance to a stylish and technologically advanced model.”
The new Super Splendor Canvas is powered by a 125cc, air-cooled, 4-stroke, single-cylinder engine that develops 10.7 hp at 7500rpm and torque of 10.6 Nm at 6000rpm, and is paired with a new 5-speed gearbox. The frugal bike gets a front telescopic hydraulic shock absorber and rear 5-step adjustable hydraulic shock absorber.
Green shoots of revival at rural India, frugal commuters in demand
A close look at SIAM-released Q1 wholesales numbers for the 11-sub-segment motorcycle engine categories reveals that the bulk of the buying in Q1 has happened in the frugal bike category – mainly 100 to 110cc bikes which excel in the art of stretching every ounce of costly petrol to the max. Over 1.2 million (1,276,764 units) of them were sold, recording strong 35% YoY growth and accounting for 53% of total motorcycle sales in Q1.
No surprise then as to which OEM is the big winner here – Hero MotoCorp with 1,049,687 units comprise the HF Deluxe, Passion and Splendor, has 82% of this entry-level bike market share, followed by Bajaj Auto with 93,552 units (7.3% share), TVS Motor Co with 85,094 units (6.6% share) and HMSI with 48,431 units (3.79% share).
Motorcycles see revival in Q1, rural India buys commuters, midsize market zooms